Brandless expands into wellness with supplements, cleanses, and other Goop-style items

Get the Full StoryMuch like Warby Parker or Everlane, Brandless garnered a cult following by cutting out middleman markups on consumer packaged goods.

Like many companies these days, Brandless is capitalizing on the 4.2 trillion wellness industry. On Wednesday, the e-commerce startup announced a new collection of affordable, Goop-like items.Read Full Story

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