How the media is preparing for an election night that could go on for weeksGet the Full StoryWe may not know who the next president is for a long time after Election Day. What s the best way to communicate to viewers as results trickle in and states aren t called and the president starts claiming fraud?
Everyone has their own election night ritual. It may be tuning into MSNBC to see Steve Kornacki compute electoral math and navigate complex interactive screens, or watching CNN s array of pundits yell at each other from across the studio. It may be watching anxiously as virtual maps fill up in blue and red, or constantly refreshing The New York Times home page to see the fateful needle sway back and forth. Some may plan election parties with themed food from swing states. Wiser folks may deliberately sleep through it and ignore the media frenzy altogether.Read Full Story