Why Disney s new integration of Hulu into Disney Plus was such a huge, high-stakes challenge

Get the Full StoryLetting you watch Hulu shows inside Disney s flagship streaming service required a massive reengineering project and reflects the House of Mouse s overarching vision for its future.

Four years ago, The Walt Disney Co. seized control of its streaming destiny. Instead of continuing to provide content to the likes of Netflix, it rounded up its storied brands Disney itself, Marvel, Pixar, Star Wars, National Geographic and folded them into a family-friendly video platform called Disney Plus. The result of intensive planning and investment, the service launched with great expectations and met them, signing up 10 million subscribers on its launch day. It reached 87 million in its first year, and had 164 million by the time it celebrated its second anniversary.Read Full Story

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