Why Papa Johns needed more than just a new logo

Get the Full StoryCan a design-y campaign help the quick-service pizza company reach a new audience?

Papa Johns is hoping to bring some new life to its brand. In 2021, the pizza chain rolled out a rebrand following a racist statement made by its founder. Three years on, the company is looking to build out the rest of its new visual language. Image: Papa Johns The rebrand gave a little bit of a facelift to the brand, says Jaclyn Ruelle, Papa Johns vice president head of brand. Though the new logo happened before she joined the company, Ruelle says the decision to drop the apostrophe from the company s name showed that it no longer held a single ownership. Now with their Better Get You Some campaign, they re hoping to build out a more developed vision for the brand, and reach a younger demographic in the process.

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