Why AT&T turned its new ad into a reunion for The Office

Get the Full StoryThe new campaign is just latest example of using pop culture nostalgia to get our attention.

Former star of The Office Rainn Wilson is starting a new small business, and he invited some old friends from the hit show to join in. Dream With Rainn is a luxury pillow with an embedded speaker that plays calming, snooze-inducing vocalizing from the man who gave us Dwight Schrute.

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