Walmart takes on trendy Trader Joe s with its largest private food brand in 20 years

Get the Full StoryThe retail giant s fresh attempt to compete in the upper-scale grocery space will include products such pistachio nut butter and plant-based mozzarella.

In a possible move to enter a trendier, upper-scale grocery space dominated by Trader Joe s and Whole Foods, Walmart has announced Bettergoods, its largest private food brand launch in two decades and the fastest, it claims, to have ever brought to market.

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