Former Trump strategist Brad Parscale wants to use his AI tools to give his candidacy the edge in 2024

Get the Full StoryParscale markets his tech firm, Campaign Nucleus, as a one-stop shop for conservatives.

Donald Trump s former campaign manager looked squarely into the camera and promised his viewers they were about to witness a bold new era in politics. You re going to see some of the most amazing new technology in artificial intelligence that s going to replace polling in the future across the country, said Brad Parscale in a dimly lit promotional video accentuated by hypnotic beats.Parscale, the digital campaign operative who helped engineer Trump s 2016 presidential victory, vows that his new, AI-powered platform will dramatically overhaul not just polling, but campaigning. His AI-powered tools, he has boasted, will outperform big tech companies and usher in a wave of conservative victories worldwide.It s not the first time Parscale has proclaimed that new technologies will boost right-wing campaigns. He was the digital guru who teamed up with scandal-plagued Cambridge Analytica and helped propel Trump to the White House eight years ago. In 2020, he had a public blowup then a private falling out with his old boss after the Capitol riot. Now he s back, playing an under-the-radar role to help Trump, the presumptive GOP nominee, in his race against Democratic President Joe Biden.Parscale says his company, Campaign Nucleus, can use AI to help generate customized emails, parse oceans of data to gauge voter sentiment and find persuadable voters, then amplify the social media posts of anti-woke influencers, according to an Associated Press review of Parscale s public statements, his company websites, slide decks, marketing materials and other documents not previously made public.Since last year, Campaign Nucleus and other Parscale-linked companies have been paid more than 2.2 million by the Trump campaign, the Republican National Committee and their related political action and fundraising committees, campaign finance records show.While his firms have received only a small piece of Trump s total digital spending, Parscale remains close to top Republicans, as well as senior officials at the campaign and at the RNC, according to a GOP operative familiar with Parscale s role who spoke on condition of anonymity to discuss internal dynamics.Lara Trump, the RNC s new co-chair and Trump s daughter-in-law, once worked as a consultant to a company co-owned by Parscale. And U.S. House Speaker Mike Johnson s campaign recently hired Campaign Nucleus, campaign finance records show.Parscale, however, is not involved in day-to-day Trump campaign operations, the GOP operative said.Parscale s ability to use AI to micro target supporters and tap them for campaign cash could prove critical for Trump s campaign and other fundraising organizations. They have seen a falloff in contributions from smaller donors and a surge in spending at least 77 million so far on attorneys defending the former president in a slew of criminal and civil cases.Beyond Trump, Parscale has said he s harnessed AI to supercharge conservative candidates and causes across the globe, including in Israel, the Balkans and Brazil.

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