Bombardier s new logo is part of a growing trend: naming your logo

Get the Full StorySimilar to Nike s Swoosh, Bombardier s new logo, dubbed Mach, is a kind of branding for branding.

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is called the Mach, in line with the company s description of the logo as the silhouette of an aircraft breaking the sound barrier.

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