Trendy olive oil brand Graza is cracking open a new way to refill its iconic bottles

Get the Full StoryWith its clever refill cans, the go-to olive oil for TikTok chefs and shoppy shops is making a play for sustainability-minded consumers with characteristic playfulness.

In the two years since Graza launched in 2022, the olive oil maker s dark-green, twist-top squeeze bottles have become ubiquitous. Graza didn t exactly reinvent the wheel; the squeeze bottle has long been championed by professional chefs as a tactile and practical tool that allows for unique precision while cooking. But the oil aficionados at Graza took that familiar form and brought it into people s homes.

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