Why 2024 feels like the first post-Twitter presidential campaign
![](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/08/p-1-91164748-twitter-x-musk-trump-interview-harris-tiktok.jpg)
Even those who scoff at the Trump campaign s claim that Monday night s X Spaces conversation between Donald Trump and Elon Musk was the interview of the century may buy into my colleague Joe Berkowitz s conclusion that the event was a coup for Musk and X. Exactly how many people were paying attention seems to be a mystery. Whatever that number, it wasn t small, and as I write this newsletter on Tuesday, articles about the broadcast are still on the homepages of major news outlets.
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