Why is Tupperware bankrupt? Food storage brand s Chapter 11 filing reveals how it failed to change with the times

Get the Full StoryOnce a staple household product for midcentury families, Tupperware said in a court filing that its focus on direct sales ultimately became a weakness.

Tupperware Brands Corporation NYSE: TUP , owner of the iconic food storage brand Tupperware, has filed for Chapter 11 bankruptcy protection. The filing comes after years of financial struggles despite a pandemic boost when many were under lockdown orders, leading to an increase in people cooking at home. Here s what you need to know about Tupperware s bankruptcy.

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