Corporations are trying to co-opt Gen Z slang. It s going as well as you d imagine

Get the Full StoryAcross social media platforms, companies are trying to embrace trends like brat. The results usually aren t pretty.

It s a brat summer at Currys, my guys, says an employee of the British electrical retailer in a TikTok viewed 2.3 million times. Northumberland Zoo hits different, a white-haired staff member says in another with almost eight million views. Walking around an 880-year-old bed and breakfast, a visibly older woman says, See the garden? It s giving relaxation.

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