How CMOs are redefining their strategic impact

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Over three years ago, I took on the role of chief marketing officer CMO at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly realized that the marketing department was functioning merely as a marketing communications team, lacking a strategic focus on creating a world-class brand identity and generating demand for business growth. I knew I had to lead a significant transformation of our marketing organization.

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