Notion s new animated AI assistant looks more New Yorker than Clippy

Get the Full StoryAs the tech industry searches for a proper metaphor for AI, Notion presents a soulful but amorphous buddy it doesn t want you to call an assistant.

We ve positioned AI as magic something mystical and unknowable right down to the generic sparkle icon that s signaling AI tools across modern software. But when Notion was considering what its AI tools should look like long term, the company s creatives got it right on the nose.Notion AI which launches today to package a broader suite of experiences like Google Doc access and one-click AI tools is embodied by a new cartoon character the company has informally dubbed Nosy. It looks something like if Microsoft s Clippy grew up drinking dirty martinis and reading New Yorker cartoons.

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