Ebay s clean new interface is designed to court Gen Z and millennials

Get the Full StoryA facelift to Ebay s UX inspired a new brand that s less cluttered and more human.

Ebay is one of those giant parts of the internet you can sometimes forget even exists. Founded nearly three decades ago, it s far from the freshest face in retail. As Gen Z arrived online, the early dot com er was outmaneuvered by startups ranging from StockX to Thredup, and its revenue has been stagnated around 10 billion which is still roughly 20x the size of StockX for the past few years. But over the past 12 months, the company s internal design team has been staging a quiet glow up. Dubbed Ebay Evo short for evolution , the project began as a makeover to Ebay s core UX and that work snowballed into a complete matching makeover of the Ebay brand.

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