This New York City suburb rebranded. Then the drama came

Get the Full StoryA small town rebrand presents a universal design challenge.

There are few branding assignments more fraught than designing a logo for someone s hometown. Unlike consumer brands, cities, towns, and counties are an intrinsic part of people s identities. So when those places get a new logo that doesn t communicate that identity in a way they recognize, you can bet local governments are going to hear about it.

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