Dutch startup Shift plans to build 250M world wonder to inspire climate action
Get the Full StoryShift, a social enterprise founded by Dutch tech entrepreneur Don Ritzen, has announced its ambitious plans to construct a massive landmark designed to inspire action on climate change. Shift aims to attract 1 million annual visitors to the New World Wonder, which it estimates will cost up to 250mn. The startup plans to build the monument in the Netherlands, and if that s successful, construct one on every continent. Civilisations before us built grand monuments to celebrate gods, momentous events or industrial progress, Ritzen told TNW over the phone. I truly believe that our generation needs something equally big and extraordinary This story continues at The Next WebShare: