Trump just crushed Shein s business model. Now what?
![](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2025/02/p-1-91273905-shein-and-tarriffs-and-de-minimis.jpg)
Activists have decried Shein for years, calling out its devastating impact on the environment and exploitation of workers. But with a stroke of his pen, President Donald Trump appears to have upended Shein s business model, making it harder for the Chinese fast-fashion brand to keep selling clothes at rock-bottom prices.
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