Global sustainability models are broken
![](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2025/02/Untitled-design-54.png)
Global sustainability models are failing. They ve been designed to showcase ethical trade and environmental responsibility, but they fundamentally misunderstand how global supply chains operate especially the critical, unseen work at the beginning of essential value chains such as critical minerals.
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