The creator economy is facing an authenticity crisis

Get the Full StoryAs AI-generated content floods social feeds and consumer trust wanes, influencers and brands alike are facing a reckoning.

For years, the creator economy has become increasingly accepted as the future of media. These days, makeup tutorials on TikTok could have the same impact for a brand as a multi-million dollar marketing campaign, and a progressive Twitch streamer can reach a comparable, if not bigger audience, as MSNBC.

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