What Squid Game reveals about Netflix s marketing strategy

Get the Full StoryNetflix CMO Marian Lee unpacks the streamer s approach to marketing its global hit.

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a three-year hiatus, it had a unique marketing challenge: remind people why they fell in love with a Korean action drama that revolves around a murderous contest.

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