With the launch of GapStudio, Gap wants you to rethink everything you know about the brand

Get the Full StoryThe new, more elevated Gap brand is Zac Posen s first big swing at bringing Gap back to its glory days.

Over the last year, Gap has been popping up in an unexpected place for a heritage casual wear brand: the red carpet. Last July, Anne Hathaway wore a white shirt dress with matching bralette and Bulgari jewelry. In December, Demi Moore appeared in a black knit jersey dress and moto jacket. And just this past February, Timoth e Chalamet showed up in a black satin workwear set.

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