Jack Black s SNL Cheetos sketch is brand spoof brilliance

Over the past decade, we ve seen Cheetos and its Flamin Hot flavor brand pop up in some fun and unexpected places. There was the Spotted Cheetah pop-up NYC restaurant in 2017. The Hollywood pop-up with chef Roy Choi in 2018 called the Cheetos Flamin Hot Spot. A taco at Taco Bell. There was a Forever 21 apparel collection in 2019. A nail polish with Dipwell. A Dr. Squatch soap. And, of course, a pair of Crocs. Parent company Frito-Lay has sprinkled Flamin Hot across products like Doritos, Ruffles, Lay s, Funyuns, Smartfood, and even in a limited edition of Mountain Dew.
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