People say plant-based burgers and nuggets taste just as good as the real thing. So why aren t they buying them?

Get the Full StoryA new study shows how psychological and social forces may have more bearing on consumer food choices than price, taste, and convenience.

Last month, a food research organization called Nectar released an expansive set of findings from taste tests that rated plant-based meat alternatives alongside actual meat. One bit of information stood out: In terms of taste, 54 of people on average found 20 vegan products such as burgers, nuggets, and sausages from 13 brands including Beyond Meat, Impossible Foods, and Gardein to taste as good as or better than analogous conventional meat products. This should probably be good news for those of us who are concerned about the environment, public health, and animal welfare.

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