When it comes to logos, these numbers are the most popular

Get the Full StoryLamar Jackson and Dale Earnhardt Jr. may have butted heads over the number 8, but in some types of logos, it turns out the numeral 2 is No. 1.

This month s legal dustup between NFL quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr. over trademark rights to the number 8 may have amounted to little more than a tempest in a teapot, but it has drawn attention to a rarely considered topic in branding and marketing: the use of numbers in brand names and logos. Why might a seemingly arbitrary number like 8 or 27 or 63, for that matter be worth fighting over? And are some numbers worth more than others?

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