5 ways that sustainable brands can win back Gen Z

Get the Full StoryNew research shows that despite feeling the most impacted by climate change and expressing the highest levels of environmental concern, young people are increasingly disengaged.

Picture this: A teenager stares at their phone, paralyzed by headline after headline about the climate crisis, political dysfunction, and societal division. They want to act but feel overwhelmed by the sheer scale of the problem. This scene plays out millions of times daily, and it represents a critical challenge for brands: 80 of Gen Z globally report being personally affected by climate change, yet their engagement with sustainable solutions is declining. Looking to the future, many young people are asking, What s the point?

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