Polaroid s new camera: Still analog, just less goof-prone

Get the Full StoryThe Polaroid Flip retains instant photography s classic appeal while making it harder to take bad shots.

Let s get one thing out of the way right now: If you re taking photographs with a Polaroid camera in the 21st century, it s not because pristine image quality is your overarching priority. In the digital age, the dreamy imperfection of Polaroid pictures is part of their appeal. They re never that sharp, and no two come out exactly the same. Even Fujifilm s Instax cameras instant photography s current market-share giant produce more consistent results.

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