Inside a single day on TikTok: 117 million videos, billions of views

Get the Full StoryResearchers tracked nearly every post uploaded in a single day. They uncovered some surprising patterns.

Getting a sense of the scale of social media platforms can be tricky. While tech companies often share self-serving metrics like monthly active users or how likely users are to buy products after engaging with brands they rarely offer a true sense of their platforms enormity.

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