Energy drink brand Alani Nu surpasses 1 billion in sales as the functional beverage craze keeps on soaring

Get the Full StoryThe health and wellness brand, popular with Gen Z, is seeing significant sales growth, according to new parent company Celsius Holdings.

Energy drink company Celsius Holdings announced today that its subsidiary brand, Alani Nu, has notched more than 1 billion in sales over the past 52 weeks representing a head-turning 72.4 year-over-year sales increase. The company s impressive success demonstrates that the functional beverage craze may not be merely a passing fad for consumers.

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