Why every company is hitting Ctrl B on its logo

Get the Full StoryAmazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction literally.

He just put it in bold! exclaimed Ryan Gosling s character in a Saturday Night Live video that attracted a cult following in the world of graphic design last year. The follow-up to a 2017 SNL bit in which Gosling played a man haunted by his realization that the logo for the 2009 blockbuster Avatar was expressed in the gauche Papyrus typeface, the newer video centered on his fresh horror of discovering that the same graphic designer responsible for the first logo had updated the wordmark for the movie s sequel by simply setting it in bold type.

Share: