Inside Target s terrible, horrible, no good, very bad year

Get the Full StoryThe mega-retailer has been battered by boycotts and tariffs in 2025. But the company s woes go back longer than you think.

For its first six decades in business, Target sat on the sidelines when a new U.S. president entered office. But on January 10, ahead of Donald Trump s return to the White House, the big-box retailer broke with tradition and donated 1 million to the Trump Inaugural Committee. Two weeks later, the corporate giant offered the new administration a different kind of gift: It announced that it was pulling back on its diversity, equity, and inclusion commitments, eliminating programs designed to increase its Black workforce and the number of Black-owned brands on its shelves.

Share: