What you need to know in advertising todayGet the Full StoryAPFollowing its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now.
The move essentially allows any company — irrespective of its size, scope or the scale of the software it is building — to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.
It also allows Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of ads than the ones that currently exist on the platform.See the rest of the story at Business InsiderNOW WATCH: Here's what might happen if North Korea launched a nuclear weaponSee Also:What you need to know in advertising todayWhat you need to know in advertising todayWhat you need to know in advertising today
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