Two top designers debate the value of design thinking

Get the Full StoryPentagram partner Natasha Jen and Adobe principal designer Khoi Vinh discuss the virtues and pitfalls of design thinking.

First popularized by Ideo in the 1990s, design thinking has since become ubiquitous in the business world but not everybody s a fan. Pentagram partner Natasha Jen and Adobe principal designer Khoi Vinh discuss the virtues and pitfalls of the multistep creative problem-solving methodology.Read Full Story

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